On June 18, 2021, a total of 20 students from CKGSB FMBA20 visited Shenzhen International Philanthropy Institute (SIPI) and visited CGPI's alumni organization, Canyou Group (DFG), which is known as the largest social enterprise in the world. During the visit, Ms. Liu Binghua, Director of the Public Welfare Management Education Center of CGPI, introduced CGPI and shared her views on "Business for Good Righteousness and Profit", while Prof. Tang Hao, Academic Director of CGPI, shared his views on "The Way of Business and the Way of Goodness". Students also exchanged views with Mr. Zheng Weining, founder of Canyou Group, and Mr. Liu Yong, vice chairman of the group.

"No public welfare, no CKGSB. CKGSB has made lifelong learning and practicing public welfare the core of its alumni culture for many years, and has opened public welfare hours for students, who are required to complete public welfare credits before graduation. This visit is also an important part of the program for CKGSB students to practice philanthropy. Through this exchange, the students strengthened their understanding of the new frontiers of philanthropy and new trends in impact investing, as well as how to use financial means to solve social problems, treating the solution of social problems as the prerequisite and foundation of economic value, and promoting the capital to the good, righteousness and profit.

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Mr. Liu Binghua in the theme of sharing "business to the good righteousness and profit", suggested that students should fully understand the public welfare, the use of public welfare. For example, "good cause marketing" (Cause-related Marketing), is the combination of business and non-profit institutions, especially public welfare organizations, product marketing and social issues or public welfare combined to enhance the corporate brand image and social influence at the same time, to enhance the corporate profit and Business value. "The starting point of the enterprise if it is to solve social problems, and through cooperation with public welfare organizations to create greater social value at the same time to promote the enhancement of economic value, and then have more power to promote the public welfare, and so on and so forth, the formation of a virtuous cycle, but also we often talk about righteousness and profitability, shared value."  

Professor Tang Hao pointed out in the theme of sharing "good road and business", the integration of business and public welfare can be divided into three stages, which can be summarized as "excellent art, clear road, take the trend".

These three stages can be summarized as follows.

The first step is to make sure that you have a good idea of what you're doing. The public good needs to rely on business thinking. Many entrepreneurs, such as Zuckerberg, use the corporate form to do charity and solve social problems, which they believe is the most efficient. Business can also leverage pro bono thinking. For example, IKEA sends a positive message to its customers through philanthropy. Furniture consumption of trees, but IKEA through the planting of trees for sustainable environmental protection, reduce the customer to buy furniture on the psychological burden of tree felling, enhance the corporate brand image.  

Akido. Konosuke Matsushita said, "The way of business is the way of goodness". Whether it is business or public welfare, it is all about the correct use of wealth. When wealth is used to solve social problems, the greater the social problems solved, the more society will return, both in the spiritual and material dimensions. "Impact investing combines both the good and the bad.

With the development of the times, the volume of the social service economy in the future will be more than a million billion dollars, including the elderly, children, education, health, medical care and other industry sectors, this is a big trend. Students pay more attention to these areas, is a trend. We can even go to the momentum, the so-called momentum is actually a combination of business and public welfare, connecting employees, shareholders, suppliers, the government, the media and other relevant parties to work together to create a better environment for social life.

Influence investing is a process that combines traditional business investment with philanthropy, taking into account both the financial and social benefits, as well as the positive financial returns, while at the same time generating a positive and measurable impact on society and the environment. It has positive financial returns and a positive and measurable impact on society and the environment. In foreign countries, impact investing is already on a large scale, with varying degrees of participation by wealthy families, investment banks, foundations and other organizations and individuals. Domestic impact investment is in the ascendant, Tencent, Midea, BGI and other enterprises and some wealthy people gradually involved, but the whole ecology is still not perfect, full of opportunities for development.

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CKGSB students also visited CGPI alumni's organization, Canyou Group, during which they were inspired by the spirit and cases of this first listed social enterprise in China and the world.

 Mr. Zheng Weining, the founder of Canyou Group, suffers from severe hemophilia inherited from birth and founded Canyou in 1997. He has been honored by General Secretary Hu Jintao and other state leaders for five consecutive times, and has been awarded with the China Model Charitable Behavior Award, the National Self-improvement Model, and the National Model Worker, etc. He will be the recipient of the Medal of Commemoration for the 70th Anniversary of the Republic of China in 2019. Anniversary Medal recipient, philanthropist and social entrepreneur. Mr. Zheng Weining shared with the visiting students the journey of the Canyou team in overcoming physical defects and psychological pressure, striving for entrepreneurship and development, and closely integrating the enterprise with public welfare and charity.

 Mr. Liu Yong, Vice Chairman of Canyou, explained to the visiting students the breakthroughs and development made by Canyou in the fields of software, blockchain, smart city, etc., which formed its own sustainable development capability.

  "People with disabilities all over the world unite to change their destiny with their own actions" and "The more disabled you are, the more beautiful you should be", Canyou, while realizing self-breeding, has integrated the full understanding and considerate care for people with disabilities into the blood of the organization. It is reflected in all aspects of management and operation. This is the full realization of impact investing and social enterprise, synchronizing financial and social benefits.

The Center for Philanthropy Management Education and the Alumni Office of the Shenzhen International Institute of Philanthropy (SIIP), in conjunction with EMP 12 students and Nephew Zhou, Secretary General of the Shenzhen Zheng Weining Charitable Foundation, planned and organized the visit.