Building Credibility in an Age of Collapsing Integrity
Time：2011-08-11
○Window Zheng Weining Charity Foundation Secretary General
This is an era of collapsing integrity! Guo Meimei incident, high-speed rail chase and bridge collapse, the collapse is not only people's confidence in public welfare organizations, the Ministry of Railways, the Ministry of Transportation, the collapse is the integrity of the entire society!
When people don't trust each other, people can't trust the organization, and people don't trust the society, how can the public welfare organizations establish credibility?
What is credibility? The Modern Chinese Dictionary explains it as the power to make the public trust. Credibility is a kind of intangible asset, which is formed over time in the long-term development of public welfare organizations, reflecting the authority of their existence, their credibility in the society and their influence in the public and other characteristics. Credibility is not only a social system trust, but also a real expression of public authority.Not long ago, Beijing held a "transparent public welfare to give strength to a harmonious society" China Foundation 30 years of the General Assembly, the most talked about through the "transparent public welfare" to establish the credibility of public welfare organizations. The most talked about is to establish the credibility of public welfare organizations through "transparent public welfare". Obviously, charitable transparency to the time had to say, had to do, transparency is the first step in the establishment of credibility, there is no transparency, no credibility, public welfare organizations will lose vitality, be despised by the public.
Transparent public welfare through what? Where does the money come from? Where does the money go? One year, my grassroots organization launched a campaign to help the disabled, and the local business newspaper cooperation, in the front page for several consecutive days to announce the love hotline and help and help information, relying on the grassroots network to ensure that the information on each of the helpers is true and accurate, through the newspaper to announce the previous day's donations and the situation of the recipients, and each of the donations and the corresponding recipients are all open under the premise of respecting the wishes of both parties. Each donation and its corresponding recipients are disclosed under the premise of respecting the wishes of both parties. This public service activity has touched a city, no matter recipients or donors, volunteers, media people or the public, they are all deeply moved. Through newspapers, phone calls, emails and on-site participation, people kept expressing that they were warmed and touched by this public service activity, and all of them were beneficiaries, which was the real purpose of the public service activity. At the same time, the grassroots organization that hosted the event and the related media built up their credibility at the same time.The collapse of credibility is very easy, as long as a small thing such as Guo Meimei stuns the rich as a push over dominoes in general instantly complete; the establishment of credibility is a long-term process, the need for public welfare organizations and related staff in the use of each sum of money, the norms of each project, each time the donation and the implementation of the go to spend a lot of effort to build and maintain, before there is a chance to be a good thing to do. The establishment of credibility is a long-term process that requires public welfare organizations and related staff to spend a lot of effort in each use of funds, each project norms, each donation and the implementation of construction and maintenance, it is possible to build a brick by brick integrity of the skyscraper, the only way to establish credibility.